Many fitness business owners put effort into social media sites like Facebook and Instagram. They share quotes, post the occasional photo and hopefully gain a few likes along the way.
But few fitness professionals take the time to consider how important a role a business blog can play in engaging potential customers, building trust and capturing new leads.
Here are 7 reasons why your business website should have an active blog:
1. Blogs Increase Traffic to your Website
If you have a 10 page fitness website that rarely gets updated, the reality is few people will ever find it. However if you produce just 2 blog posts each month, at the end of the first year your business website has 34 pages indexed by Google. At the end of the second year 58 pages, etc…
Furthermore you can attract the right kind of visitors to your website by focusing on relevant keywords in blog posts. This is a great strategy for generating new leads.
Most successful businesses understand that blogs are traffic magnets. Google loves them, and rewards businesses with active blogs better search engine rankings.
2. Blogs Build Trust and Community
Trust is gained over time and a business blog allows you to shape the on-line image that potential customers form. By strategically sharing information about your staff, fitness events, client achievements, business direction, and charities you support, you are taking control of your business brand.
There are many ways to involve clients in the blog by running competitions, rewarding achievements, or asking them to share things like healthy recipes, quotes or fitness photos.
Enabling blog comments, allows you to exchange views with readers and engage in discussions. This helps form a more personable relationship between a business and the customer: adding a human element behind a company logo.
3. Blogging can position you as an expert in your field
You are obviously knowledgeable and passionate about the fitness industry to be reading this blog post. Therefore you owe it to you clients and potential clients to be sharing what you know works.
By sharing valuable content, offering new ideas and addressing other peoples problems, your blog can quickly position you as a fitness industry expert.
It’s not too difficult to produce an eBook and promote it through your blog or embed instructional videos from YouTube. Being an easy to find resource on relevant topics, you can position yourself as an expert and charge more money.
4. Blogs can be the Centre of a Marketing Strategy
Too many small business owners invest time into social media, but achieve few results. The reality is that many 3rd party sites like Facebook now forces businesses to pay to promote posts and often this does little more than gather a few likes.
A much smarter online marketing strategy is to steadily create a treasure trove of content via your blog, that can be shared via social media sites like Facebook and Twitter. Not only do you still get engagement from social media, but you achieve more visitors to your website. From there you can collect email leads and bring people into your sales funnel.
5. Capture Leads and Nurture Relationships
In an ideal world visitors to your website will click the “buy now” button immediately. However it’s a fact of business that some people will be interested, but they just don’t take action straight away.
Hopefully you have a strategy in place to capture leads and nurture them over time.
An active blog is one of the best ways to build your mailing list or direct people to your social media accounts. When your visitors see value in what you’re posting to a blog, most of the times they’ll be happy to subscribe. Lead magnets like a short eBooks or an email auto-responder sequence help nurture leads, position you as an expert, build trust and make people WANT to do business with you.